Media
Relations
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News
releases—research, writing, distribution
"Thanks for all your help on the Bethabara stories. You
are a Godsend."
Margaret Johnson, TV reporter with WXII
12
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Media
lists—creating and maintaining custom media lists |
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Media
interviews—media contacts, preparation, coordination |
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Media
placement—story idea development, publication contact,
coordination |
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Media
kits—research, writing, production, distribution |
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Op-Ed
articles—research, writing, placement |
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Advertorials—Research
and writing for copy to be used in purchased ad space |
Trade/Professional
Relations
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Trade
show displays—concept development and coordination with production
company |
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Trade
show promotions—concept development and design, coordination and
execution |
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Custom-designed
premiums—concept development and design, production coordination |
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By-lined
articles for trade and professional publications—research,
writing, placement |
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Research
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Customer/client
surveys—research, developing questionnaire, survey tabulation,
comment compilation, report development and presentation |
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Focus
groups—facilitation of group discussions to develop understanding
of reactions and ideas |
Employee
Relations
“Hours of your creative thinking and innovative
ideas were instrumental in the success of our Health Career Magic health
career recruiting program.”
Elaine M. Mason, MEd, Former Director of Health Careers
& Minority Development
Greensboro Area Health Education Center
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Employee
surveys—research, developing questionnaire, survey tabulation,
comment compilation, report development and presentation |
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Employee
newsletters |
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Benefit
communications |
Client/Community
Relations
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Newsletters—research,
writing, layout/design, printing coordination |
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Seminars/workshops—planning,
coordinating, executing |
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Speaking
engagements—list development, organization contact, coordination |
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Special
events—planning, coordination, execution |
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Audiovisual
presentations—concept development, design, and production |
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Website
creation and development—research, concept development, writing,
design, coordination, execution |
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Please